Marketing and Growth Associate.

About Lanlan

Lanlan is an AI-native website tool built around conversation. You describe your work, Lanlan builds you a live website in minutes, and you manage it forever just by talking. No drag-and-drop to learn, no agency retainer.

We're small and mission-driven, incubated at Our Space, a community coworking space for women, nonbinary folks, and femmes in South Berkeley. We build for people who've been underserved by generic tech tools: independent coaches and wellness practitioners, women- and queer-owned small businesses, nonprofits, mission-aligned organizations. Our team is queer-led and diverse.

Why this role exists

We've started rebuilding websites for nonprofits and mission-driven organizations, free, as a first pass. The offer works and people say yes. What we don't have is enough hours to find the next hundred organizations, or to tell anyone the story of what we just built.

That's the job. Lani (they/them, CEO) needs a day-to-day partner on the organizational side. Someone to plan the week, do the work, and celebrate the wins. Marketing is more fun and more effective when you're not doing it alone.

Who you'd work with

The two people you'd work with day to day are ex-McKinsey leaders of color who left consulting to build something for people like us. We invest in the people we work with, and we're excited to work with you!

Every week

• Lani Marsden, CEO and co-founder (they/them). Nonbinary, ex-McKinsey, ex-Gates Foundation, and a leadership coach. Started Lanlan because the tools built for small mission-driven organizations were never built with them in the room. Your day-to-day partner.
• Juana, Director of Strategy and Programs. Ex-McKinsey. Runs client work and delivery, and the person you'd learn the most from about how organizations actually decide.

Around you

• Brittany Murlas, Strategic Advisor. Marketing expert who has started and grown Babylist.com and LittleFeminist.com. She got her start at the Cal Public Service Center.
• Nick Martin, Strategic Growth Lead. Serial entrepreneur and social impact leader, running our organizational business development.

What you'd do

1. Find the organizations

• Build target lists of Bay Area nonprofits and small businesses, with the named person who actually owns the website, plus the networks and councils worth partnering with. You'd do this with Claude, and we'll teach you how. Directing an AI well is a real skill and you'd leave here with it.
• Draft outreach for Lani to send, and keep a simple record of who said what.

2. Tell our stories

• Own Lanlan's social presence on the organizational side, mostly LinkedIn and Instagram, in a voice that sounds like us. Warm, direct, no jargon.
• Turn rebuilds into case studies: what was broken, what changed, what it took. Use that content for our website and socials.

Later, if it's a fit

• Events. Nonprofit meetups, chamber mixers, and clinics across the East Bay, working alongside Lani and Juana. Something to grow into once the first two are humming, not a month-one expectation.

What this role doesn't own

What we're looking for

• Some experience in marketing, communications, social media, community-building, or organizing. One to three years, or a portfolio of equivalent work. Students welcome.
• A good writer. You can be warm and clear without corporate-speak.
• Conscientious. You do what you said you'd do, and you say early when you can't.
• Proactive. You bring ideas rather than wait for a list.
• Comfortable with ambiguity. We're early and figuring it out together.
• Based in Berkeley or the East Bay, and up for working in person at least every other week.
• Bonus: you know the nonprofit, coaching, wellness, or social impact world from the inside.

Terms, plainly

Paid, $30 to $35 an hour depending on experience, plus milestone bonuses when the company hits revenue targets. We want you invested in whether this works.

Three months to start, with the option to extend based on fit and traction. We'd rather be upfront that it's term-based than pretend otherwise.

And if it's working, we'd want to grow it with you. As the company grows we'd be open to raising the rate, changing the compensation model, or talking about a small amount of equity. We can't promise a number today. We can promise the conversation is on the table for the right person.

Around 8 hours a week, flexible, with a standing in-person session when we can.

Tell us who you are.

No formal cover letter. A few sentences about you and why this resonates.